The role
ABOUT NEON
Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers. We’re replacing old-school, black-box relics with clear, modern, and developer-centric infrastructure.
As an early team member, you’ll have the opportunity to shape and scale Neon’s product and culture, making a direct impact on our growth and success. You’ll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.
ABOUT THE ROLE
We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution. As our first Product Marketing hire, you will step into a high-leverage, solo function with the mandate to build Neon’s GTM foundation from scratch. You will serve as the foundational pillar of our marketing engine, shaping how the market perceives our core products.The core challenge is translating a genuinely complex product into messaging that lands with business-side stakeholders at game publishers & studios.
This role is right for someone who has done enterprise B2B product marketing at a fintech or SaaS company, has strong instincts for positioning in a category where most buyers do not fully understand what they are buying, and wants to build something from scratch rather than inherit a playbook.
WHAT YOU'LL DO
POSITIONING AND MESSAGING
- Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
- Develop audience-specific messaging for publisher BD, finance, and product stakeholders.
- Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand.
SALES ENABLEMENT
- Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides.
- Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns.
- Run enablement sessions with the sales and CS team when new products or market coverage launches.
GO-TO-MARKET EXECUTION
- Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric.
- Lead co-marketing and launch announcements with publishing partners.
- Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers.
COMPETITIVE AND MARKET INTELLIGENCE
- Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling.
- Synthesize publisher feedback and market signals into positioning updates and product roadmap input.
- Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning.
CROSS-FUNCTIONAL COLLABORATION
- Partner closely with Product to understand roadmap priorities and translate them into external messaging.
- Work with Sales and Customer Success to build feedback loops between market signals and product direction.
- Influence roadmap prioritization based on competitive gaps and publisher feedback.
WHAT YOU'LL BRING
- 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments. Gaming industry experience is a strong plus.
- Demonstrated ability to position a technically complex product to non-technical buyers.
- Strong writing. You can write a one-pager, a LinkedIn post, and a pitch deck that all sound like they came from the same company.
- Comfort with regulatory and compliance nuance. You do not need to be a lawyer, but you need to be able to explain concepts like MoR liability, chargeback ownership, and tax remittance without either oversimplifying or scaring buyers away.
- Competitive analysis depth. You know how to run a rigorous teardown and turn it into actionable sales collateral.
- Bias toward execution. You move quickly, produce work, and iterate rather than waiting for perfect information.
- Prior experience in a founding or lead PMM role where you built the function rather than inherited it.
BONUS POINTS
- Experience marketing to game publishers, studios, or developer platforms.
- Background in MoR, payment processing, or e-commerce infrastructure.
- Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion.
- Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization.