The role
ABOUT THE TEAM
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.
We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.
ABOUT THE ROLE
We’re looking for a Product Marketing Manager, Advertising to help bring together advertiser insights, market understanding, and product knowledge to inform positioning, support product priorities, and execute go-to-market initiatives that drive adoption and measurable business impact.
You’ll work closely with Product, Engineering, Sales, and Partnerships to understand advertiser needs, translate complex AI capabilities into clear customer value, and bring new products and features to market. This role is ideal for someone who combines strong analytical thinking with hands-on execution, can independently drive clearly scoped workstreams, and is eager to grow their strategic ownership in a fast-moving environment.
IN THIS ROLE, YOU WILL:
- Contribute to the product and marketing strategy for a defined area of OpenAI’s advertising business in partnership with senior product marketers and cross-functional partners.
- Build an understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and the customer experience.
- Develop and maintain positioning and messaging for assigned products or features, translating complex capabilities into clear narratives for different advertiser audiences and use cases.
- Partner with Product and Engineering to synthesize advertiser feedback and market insights that inform roadmap discussions and product decisions.
- Execute go-to-market plans for new products and features, independently owning defined workstreams from planning through launch and post-launch adoption.
- Create advertiser-facing content and sales enablement materials, including product narratives, sales decks, one-pagers, FAQs, case studies, and launch communications.
- Partner with Sales, Partnerships, Data Science, and Analytics to track success metrics, assess launch and adoption performance, and recommend improvements.
- Identify advertiser concerns and launch risks related to performance, safety, policy, and trust, escalating them appropriately and incorporating guidance into customer communications.
- Coordinate cross-functional partners around deliverables, responsibilities, and timelines, proactively surfacing dependencies and resolving blockers within the scope of your initiatives.
- Contribute to repeatable approaches for launches, messaging, and enablement by documenting learnings, developing templates, and sharing effective practices with the broader team.
YOU MIGHT BE A GREAT FIT IF YOU…
- Have experience contributing to product marketing strategies and bringing products, features, or programs to market, ideally in advertising, marketing technology, platforms, data, or AI.
- Have experience applying structured problem-solving approaches in product marketing, strategy or management consulting, investment banking, corporate strategy, venture capital, or a similarly analytical environment.
- Have familiarity with advertiser goals and the advertising ecosystem, including areas such as measurement, targeting and relevance, creative, auctions, and performance.
- Can synthesize customer research and market insights into clear positioning, actionable recommendations, and well-executed go-to-market programs.
- Communicate clearly and persuasively, translating technical concepts into accessible customer value for different audiences.
- Are comfortable using qualitative and quantitative evidence—including customer interviews, surveys, adoption data, and experiments—to support decisions and improve results.
- Bring structure and sound judgment to ambiguous problems, independently managing scoped initiatives while seeking input when priorities or tradeoffs are unclear.
- Build productive working relationships across Product, Engineering, Sales, Partnerships, and other teams, contributing to alignment without relying on formal authority.
- Are highly organized, attentive to detail, and comfortable managing multiple workstreams in a fast-moving environment.
- Enjoy learning from others, sharing insights, and helping improve how the team approaches launches, storytelling, and execution.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.