The role
ABOUT US
Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
We're looking for a mid-Senior level Brand Designer based in Singapore — and Sierra's first brand design hire in APAC. Reporting to the Head of Brand Design, you'll be part of the central brand design team, collaboratively defining the Sierra brand while serving as the creative anchor for the region. You'll partner closely with regional Marketing leads and the Go-To-Market team to localize sales presentations, campaigns, support events, and produce work that feels globally consistent and locally resonant. This is a hands-on role with real strategic weight — perfect for someone with solid design fundamentals and the entrepreneurial drive to build something from the ground up.
WHAT YOU'LL DO
- Establish Sierra's brand presence in APAC — serving as the region's first dedicated brand designer and laying the groundwork for how Sierra shows up across markets in Southeast Asia and beyond.
- Localize global campaigns and content for APAC markets, ensuring cultural relevance, linguistic accuracy, and regional nuance across all brand touchpoints. Work closely with the localization team to translate presentation and campaign content when needed.
- Design and produce presentations that support the Go-To-Market team, translating complex ideas into clear, compelling visual narratives for both internal alignment and external audiences.
- Support regional marketing events — from concept through execution — including event collateral, signage, environmental design, and other physical brand touchpoints across APAC.
- Partner closely with regional Marketing leads to understand local market needs and translate them into on-brand, high-impact design solutions.
- Operate as a core member of the US brand design team, collaborating across time zones to maintain a unified creative vision while advocating for regional relevance and market-specific needs.
- Build and maintain the brand systems that power everything we ship — templates, guidelines, libraries, and tools that help teams move fast and stay on-brand.
- Collaborate closely and clearly articulate design decisions to a vast set of partners including external partners, multidisciplinary creatives, and internal partners across marketing, engineering, and product.
- Deliver and solicit feedback to continually elevate the Sierra brand and raise the quality and craftsmanship of our output, maintaining brand guidelines and strong attention to detail.
- Note: We're seeking candidates with deep knowledge and significant experience in these areas, coupled with a willingness to learn and expand expertise in others.
WHAT YOU’LL BRING
- Proven Experience: 8+ years of experience driving brand development and creative design for global B2B, B2C, SaaS, and AI-driven products. Portfolio demonstrating the ability to implement a combination of strategic, conceptual, and design skills — crafting original, persuasive, and visually compelling work, including for APAC and multicultural audiences.
- Regional Expertise: Demonstrated experience localizing campaigns and content for APAC markets, with a strong understanding of cultural nuances, regional trends, and how global brands translate locally — particularly in Singapore and the broader Southeast Asian market.
- Pioneer Mentality: Comfort with ambiguity and a genuine enthusiasm for building from scratch. You're energized by the opportunity to be the first, not intimidated by it — and you know how to create structure, process, and creative quality without a playbook.
- Presentation Design Chops: Proven ability to design polished, story-driven presentations for GTM and executive audiences, with strong proficiency in Google Slides and Keynote.
- Strong Execution Skills: Demonstrate high craftsmanship in building brands and design solutions. Bring creative thinking to varied communication and marketing efforts. Detail-oriented from concept through execution.
- Great Collaboration: Strong ability to craft a clear narrative and paint a vision that communicates and aligns teams — including teammates who are many time zones away. Skilled at working closely with cross-functional and globally distributed partners to translate complex challenges into impactful design solutions.
- Excellent Communication: Strong verbal and written communication skills, with the ability to articulate problems, design concepts, and decisions to various stakeholders across regions and time zones.
- Builder Mindset: Self-starter and strategic thinker. Align design decisions with business goals, ensuring every visual element supports growth and clearly communicates the company's mission.
- Creative Proficiency: Well-versed in using a broad spectrum of design tools — from Keynote and Google Slides for presentation design to the full Adobe Suite and Figma for design, video, photography, illustration, typography, data visualization, and motion graphics.
- Adaptability and Resilience: Ability to adapt quickly and perform well in a fast-paced, ambiguous environment, handle multiple tasks, and work effectively across time zones and with limited resources.
OUR VALUES
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
- Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
- Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.
- Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.
WHAT WE OFFER
We want our benefits to reflect our values and offer the following to full-time employees:
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary benefit stipend giving people the ability to spend where it matters most
- Free alphorn lessons
These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
BE YOU, WITH US
We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.