The role
About the Company
Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.
The Department: Marketing
The Role: Associate, Growth Marketing (Advanced Trading Products)
We're looking for a data-driven, crypto-native Growth Marketing Associate to sit at the intersection of product and growth marketing. You'll own go-to-market strategy for our most technically sophisticated product lines - advanced trading, perpetuals, and margin - while building and nurturing the developer and power-user communities that drive long-term adoption. This role is ideal for someone who is equally comfortable writing a creative brief and diving into onchain analytics.
This role sits at the intersection of marketing, tech, and design.
We’re looking for someone who moves fast, is a forward-thinking owner, and has a deep understanding of advanced trading products. Someone who’s plugged into the crypto industry, capable of managing multiple priorities, and cares about results.
At its core, this role is what you make of it. It’s built for a high agency, mission driven operator who wants to take ownership, level up quickly, and win with a team that actually keeps score.
If you're chronically online, a builder, or someone who just hates losing, you’ll feel at home here.
This role is required to be in person twice a week at our New York City, NY office.
Responsibilities:
- Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
- Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
- Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
- Collaborate with product and BD teams to activate distribution partnerships
- Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
- Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
- Monitor funnel performance and surface insights that inform product and marketing decisions
- Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
- Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences
Qualifications:
- 2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
- Deep familiarity with DeFi, onchain trading products, or developer ecosystems
- Communicate clearly and don't wait to be told what to build next
- Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
- Fluent across the modern AI stack and understand how to build AI-first marketing systems
- Comfort with data — you know how to measure what matters and make decisions from it
- Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives
- Located in NYC
It Pays to Work Here
The compensation & benefits package for this role includes:
- Competitive starting pay
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Salary Range: The base salary range for this role is between $82,500 - $110,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
In the United States, we offer a hybrid work approach at our hub offices, balancing the benefits of in-person collaboration with the flexibility of remote work. Expectations may vary by location and role, so candidates are encouraged to connect with their recruiter to learn more about the specific policy for the role. Employees who do not live near one of our hubs are part of our remote workforce. All employees, however, are required to onboard in-person at one of our office locations.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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