The role
About HighLevel:
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our peopleWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impactEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts
About the Role:
We’re seeking an experienced Engineering Manager to lead the Custom Objects team. The team responsible for designing, building, scaling, and supporting the foundation of flexible data models within the HighLevel CRM. This team enables users to model and manage any entity their business tracks, beyond standard CRM objects, empowering powerful workflows, relations, reporting, and automation.This is not a ticket-pushing or process-only role. You’ll be a technical leader who owns architectural direction, team outcomes, platform quality, and the future of one of HighLevel’s most strategic building blocks.
Requirements:
- 8+ years in software engineering, with at least 2+ years managing teams building complex, high-scale, product-driven systems.
- Experience with scalable, high-availability distributed systems.
- Demonstrated success mentoring engineers and developing leaders.
- Strong track record influencing architectural direction for multi-surface platforms.
- Preferable but not required: Experience with GoHighLevel’s stack or similar (e.g., Node.js/TypeScript, Go, GCP, Firestore, MongoDB, Redis, Elasticsearch, ClickHouse).
What You’ll Lead:
- A team of ~10-15 engineers building the Custom Objects platform, including backend services, APIs, UI integrations, and automation support.
- Systems that allow customers to define, extend, associate, and use custom data objects with scale, performance, and safety in mind.
- A distributed system that sits at the heart of HighLevel automation, workflows, reporting, and data relationships.
- Engineering excellence from architecture and reliability to observability and performance.
What You’ll Drive:
- Architecture & Extensibility: Evolve the Custom Objects platform into a modular, reliable, extensible service that can support dynamic schemas, associations, and integrations across products.
- Execution & Reliability: Ensure clarity of shipping timelines, high quality, observability, and operational stability as new capabilities roll out.
- People & Culture: Hire effectively, develop talent, set engineering standards, and foster a psychologically safe, high-impact culture.
- Cross-Functional Collaboration: Partner closely with Product, Design, and other engineering teams to define and deliver new capabilities users love.
What Success Looks Like:
- Your team ships predictable, well-tested features that expand Custom Objects adoption and delight customers.
- The Custom Objects platform scales smoothly with usage, automation, and data complexity.
- Engineers feel empowered and supported, and you’re recognized as a leader people trust.
- The platform becomes a foundation other teams build on, with clear APIs, documentation, and reliability guarantees.
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