The role
Pattern is a world-leading ecommerce acceleration service provider, leveraging proprietary AI technology to deliver end-to-end growth solutions for brands across 60+ global ecommerce platforms including Amazon, Walmart, and TikTok Shop. The company has been named among Deloitte's fastest-growing tech companies in North America for multiple consecutive years, and recognized by Newsweek as a Global Most Loved Workplace.
Role Overview
As a TikTok Shop Cross-Border Creator Operations Project Manager, you will support US-based Social Commerce Managers in managing their assigned brands, working in close synergy to align on brand strategy, execution plans, and performance goals, while independently owning the day-to-day operations of TikTok Shop. Core responsibilities include: conducting brand and competitor analysis, maximizing creator outreach, driving video volume, managing affiliate channels, and delivering regular performance reports to accelerate brand GMV growth.
Key Responsibilities
Brand Growth & Analysis
- Conduct in-depth research on assigned brand categories, perform regular competitor analysis, and identify TikTok Shop growth opportunities
- Develop and execute strategies to grow video volume, improve creator engagement, and increase affiliate GMV
Collaboration with US-Based Social Commerce Manager
- Work in close synergy with the US-based Social Commerce Manager to align on brand goals, priorities, and execution plans
- Provide regular progress updates, proactively flag risks, and ensure smooth cross-timezone communication
- Translate high-level brand strategies into actionable day-to-day TikTok Shop operations
Creator Outreach & Pipeline
- Independently identify, outreach, and negotiate with target creators to rapidly expand the creator database
- Manage the full creator partnership pipeline: outreach → sample request → video tracking → payment reconciliation
Affiliate & Campaign Management
- Recruit and manage affiliate creators and brand ambassadors to maintain consistent content output
- Plan and execute creator campaigns aligned with brand KPIs and Account Manager strategy
TikTok Shop Operations
- Monitor core platform metrics in real time and continuously optimize campaign strategies to maximize reach and GMV
- Ensure smooth creator outreach, stable sample supply, and maximum video output across all assigned brands
- Continuously refine creator briefs and communication scripts to improve content quality and posting frequency
TikTok Shop Backend Operations & Data Analysis
- Conduct regular multi-dimensional analysis of active products for assigned brands, including sales trends, conversion rates, average order value, and competitor benchmarking, to identify hero SKUs and high-potential new products
- Proficiently use TikTok Shop backend creator tools (Creator Marketplace / Affiliate Center) to proactively reach out to target creators, managing the full flow from invitation and sample request to partnership confirmation
- Evaluate creator selling ability from a category perspective by analyzing historical shoppable video GMV, view-to-conversion rates, audience profiles, and category fit to identify high-ROI creator partners
- Continuously optimize creator category recommendation strategies by combining product performance data with creator category selling metrics to improve overall selling efficiency
Reporting & Quality
- Deliver accurate, data-driven operational performance reports to the US-based Account Manager on a regular basis
- Proactively identify potential risks — video volume drops, policy violations, SPS metric fluctuations — and address them before they escalate
Ideal Candidate
- Bachelor's degree or above; fresh graduates welcome; candidates with internship experience in ecommerce operations, creator marketing, or project management preferred
- Familiarity with TikTok Shop platform policies, creator ecosystems, and affiliate selling mechanisms; hands-on experience preferred
- Fluent in written and spoken English, able to independently handle daily emails and meetings with US-based teams (required)
- Strong data sensitivity with proficiency in Excel / data dashboards for performance tracking and analysis
- Self-motivated with the ability to independently manage multiple brands in parallel with minimal guidance
- Cross-cultural communication awareness; comfortable collaborating with international teams and adapting to flexible working styles
- Prior experience with cross-border ecommerce platforms (Amazon, TikTok Shop, Shopify, etc.) preferred