The role
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva QualityOne is expanding in Korea, and we are looking for a Senior Marketing Manager to help build the market for QualityOne across regulated manufacturing industries such as cosmetics, food & beverage, and chemicals.
This is a hands-on, high-impact role for a marketer who can turn global product strategy into local market demand. You will work closely with the Director, QualityOne Korea and regional marketing leadership to create segment-specific campaigns, build local thought leadership, and contribute directly to pipeline growth.
What You’ll Do
- Own Korea GTM marketing execution for QualityOne, adapting global strategy to local customer segments such as cosmetics brand owners, OEM/ODMs, F&B manufacturers, and chemical manufacturers.
- Create localized content and sales enablement, including Korean whitepapers, executive presentations, campaign messaging, customer stories, event themes, and sales-ready materials.
- Plan and execute high-touch field programs such as executive roundtables, webinars, association events, and account-based campaigns focused on quality, supplier governance, compliance, audit readiness, and operational scalability.
- Partner closely with sales to prioritize target accounts, support account planning, improve MQL-to-SQL conversion, and connect marketing activity to measurable pipeline outcomes.
- Build local market awareness through Korean-language thought leadership, trade media, industry associations, partner ecosystems, and customer-facing events.
- Manage campaign operations, budget, reporting, and performance analysis using marketing automation and CRM tools such as HubSpot.
- Collaborate with APAC and global marketing teams to localize messaging while sharing Korea market insights back into regional and global planning.
Requirements
- 8+ years of B2B marketing experience in Korea, ideally in enterprise software, SaaS, manufacturing technology, supply chain, PLM, ERP, MES, quality, or compliance-related solutions.
- Experience building demand for a new product, category, market, or business unit where brand awareness and market education were still developing.
- Strong hands-on field marketing and demand generation experience, including ABM, executive events, webinars, content campaigns, and sales enablement.
- Excellent Korean writing skills with the ability to create clear, executive-level content for customers, campaigns, and local thought leadership.
- Proven ability to work closely with sales or business leadership and connect marketing programs to pipeline generation, conversion quality, and target-account engagement.
- Strong analytical and operational discipline, including campaign measurement, budget management, and CRM/marketing automation usage. HubSpot experience is a plus.
- Professional English fluency for collaboration with regional and global teams.
- Bachelor’s degree or equivalent practical experience.
Nice to Have
- Experience marketing to cosmetics, consumer goods, food & beverage, chemicals, or other regulated manufacturing industries.
- Familiarity with QMS, document control, supplier quality, PLM, ERP, MES, audit management, or regulatory/compliance workflows.
- Prior experience as an early or founding marketer for a global B2B SaaS company in Korea.
- Existing network with Korean cosmetics brand owners, OEM/ODMs, industry associations, regulatory advisors, or manufacturing technology partners.
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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.